Purpose


Purpose:

I dedicate this blog to gather and share fictional logos mainly from movies. As a graphic designer and science fiction movies lover i find many of them very innovative. Fauxgo was a term coined by designer Tim Armstrong as “symbol or design detail created to represent a fiction company or organization that only exists in movies”. Armstrong affirms that a good ‘Fauxgo’ can help improve the credibility of a movie and become the icon of a movie.

I greatly surprised that some of these logos have jumped to the real world as companies or are inspiration for people to create their own companies or design new logos as you will note in posts.

Due the Armstrong’s fauxgo site is no longer available online i decided to relieve him and share my compilation with you! Feel free to comment about the movies, the companies or about the logos. You can also contribute by mentioning old or new companies in movies or TV series. Thanks for reading ^ _ ^.

Thursday, October 24, 2019

S-mart



Featured in: Army of Darkness (1992) from The Evil Dead trilogy

S-Mart was the department store that Ash and Linda worked at. It's slogan is: "Shop Smart! Shop S-Mart." S-Mart only appeared on film in the third installment of the Evil Dead trilogy, Army of Darkness, but it went on to become a major setting for the Army of Darkness comic books.

https://evildead.fandom.com/wiki/S-Mart
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