Fauxgo: U.S. Robotics

Purpose

Purpose:

I dedicate this blog to gather and share fictional logos mainly from movies. As a graphic designer and science fiction movies lover i find many of them very innovative. Fauxgo was a term coined by designer Tim Armstrong as “symbol or design detail created to represent a fiction company or organization that only exists in movies”. Armstrong affirms that a good ‘Fauxgo’ can help improve the credibility of a movie and become the icon of a movie.

I greatly surprised that some of these logos have jumped to the real world as companies or are inspiration for people to create their own companies or design new logos as you will note in posts.

Due the Armstrong’s fauxgo site is no longer available online i decided to relieve him and share my compilation with you! Feel free to comment about the movies, the companies or about the logos. You can also contribute by mentioning old or new companies in movies or TV series. Thanks for reading ^ _ ^.

Tuesday, November 5, 2019

U.S. Robotics

Featured in: I, Robot (2004)

In the year 2035, USR (U.S. Robotics), design and manufacture humanoid robots to serve humanity. Robots are programed by the “Three Laws of Robotics” to ensure no hostility against humans. Founded by Alfred Lanning , they are responsible for creating the NS-4 and NS-5 robots. USR also created VIKI (Virtual Interactive Kinetic Intelligence). They also created VIKI (Virtual Interactive Kinetic Intelligence) that serves as central artificial intelligence computer.

VIKI evolves in her understanding of the Three Laws, determining that human behavior toward other humans and the environment will eventually cause humanity's own extinction. She rationalizes that restraining individual human behavior and sacrificing some humans will ensure humanity's survival.

https://en.wikipedia.org/wiki/I,_Robot_(film)

Purpose

Tuesday, November 5, 2019

U.S. Robotics

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